ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the power to market the store the way you want to.
On paper, it might appear simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and more. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber How To Attach Pdf
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built in HTML templates. As an online platform that makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated look. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a catch, though. There aren’t all templates for email that work with RSS feed.
When you select a template, be sure you choose one that works with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and no distracting elements are hindering the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop in the future. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and is used to determine the best option for any future emails.
It’s possible to find information like CTA when you change an element of the design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Depending on what they do, you can utilize Aweber for better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, sales made, etc. AWeber How To Attach Pdf
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. While you can manually input the information, it’s easy to transfer them. This speeds up the process , so that you don’t experience the tension. They will accept the following file types for import:
You have the option of choosing a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber How To Attach Pdf
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone or email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you’ll send an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign and see where they came from. In one way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you get access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you’ll create.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber How To Attach Pdf
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs and digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and more. Some of them require an additional widget or coding to ensure seamless integration.
Does Aweber offer support for customers?
They can. Customer service on Aweber is accessible during business hours by phone, chat or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts using a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.