AWeber How To Avoid Google Promo Folder

aweber-review

ECommerce and Email Marketing go together. When you manage an online store, you’ll have the power to market the store the way you want to.

On paper, it could seem straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and so on. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.

Nowadays, even a static newsletter isn’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber and how the email marketing process works, as well as what you need to do.

aweber-logo

Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber How To Avoid Google Promo Folder

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates might appear old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any service or product built on HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the details through their statistics.

AWeber How To Avoid Google Promo Folder

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh style. You can change the color and fonts, or even the style. When you can, coding your own template also works.

RSS to Email Templates

For those running a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.

There’s a caveat, however. Not all email templates can be used with an RSS feed.

So when you choose the template, make certain to select one that can also work with them. If you don’t, the template could be used without the templates.

Landing Page Builder

Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are hindering the registration form. It’s just a way to let users to provide their information.

You can design the heading, font, style, and color. Photos can also be used here to make the page appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time passes. Plus points for including a landing page for in an email-marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in the email itself. Think live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails is most effective, and can be used to determine the best option for any future email campaigns.

There is a possibility of locating data such as CTA when you change an element in the layout. You can test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no limitation regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.

To separate the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.

The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you get this way can be utilized in future campaigns. Based on the type of campaign they are, you can use Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. AWeber How To Avoid Google Promo Folder

When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create a list of up to 10 contacts via the form. While you can manually input the details, it’s also possible to import them instead. This speeds the process and you don’t have to stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use them. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber How To Avoid Google Promo Folder

If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This ensures that the users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat or via email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. One way or another the additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to vital features.

The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part, service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover that.

If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you’ll make.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Frequently asked questions (FAQs) AWeber How To Avoid Google Promo Folder

What is Aweber?

Aweber is an email marketing platform that is suitable for businesses or digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and helped businesses of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or code to facilitate the integration.

Does Aweber provide customer support?

They do. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using an online form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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