ECommerce and Email Marketing go together. In running the online business, you’re given the ability to promote your store however you would like to.
In writing, this might appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber How To Cancel Account
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built on HTML templates. Being a platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to create a fresh look. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a caveat. Some email template templates are compatible with an RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are taking away from the registration form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Bonus points for having a landing page for the email marketing system at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and is used to determine the best option for future email campaigns.
It’s possible to find data like CTA when you change one particular aspect in the layout. It is possible to test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The workaround they have at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on what they accomplish it is possible to use Aweber for better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. AWeber How To Cancel Account
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create lists of up to 10 contacts using a form. While you can manually input the information, it’s possible to import them instead. This speeds up the process , so you don’t have to tension. It will accept these types of files for import:
You have the option of choosing a pre-generated subject line , or making your own. Except when making one, you must wait for confirmation from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber How To Cancel Account
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign in action and where they come from. One way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to vital features.
The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have the funds to purchase. The best part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan It’s affordable too. It’s not too expensive, and you can get the best out of the campaign you create.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber How To Cancel Account
What is Aweber?
Aweber is an email marketing platform designed for businesses as well as digital marketing. Whether you are a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress and more. Certain of them may require an additional widget or code to facilitate the integration.
Does Aweber have customer service?
They offer it. Customer support on Aweber is available during business hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.