ECommerce and Email Marketing go in tandem. In running the online business, you have the ability to promote your store however you would like to.
On paper, it might sound easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber How To Change Campaign To Legacy Follow Up
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service built upon HTML templates. As a platform, it makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you can view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern look. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a caveat. Not all email templates can be used with RSS feed.
So when you choose a template, be sure you choose one that works with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Plus points for including a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it can be utilized as the basis to send out future newsletters.
It’s possible to find details like CTA when you alter a particular part or design. You can try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on what they accomplish, you can make use of Aweber for more effective results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. AWeber How To Change Campaign To Legacy Follow Up
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts via the form. While you can manually input the information, it’s easy to transfer them. This speeds up the process so you don’t have to tension. They accept these file types for import:
You have the option of choosing an already-generated subject line or making your own. If you create one, you must wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or by email, you’ll have their help. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber How To Change Campaign To Legacy Follow Up
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to essential vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The greatest part is that customer service is readily available. For those who have no marketing background the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber How To Change Campaign To Legacy Follow Up
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. Whether you are a beginner or veteran you can increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or code to ensure seamless integration.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.