ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the ability to promote your store however you would like to.
On paper, it might sound easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber How To Clone Lists
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product that are based upon HTML templates. Being an online platform uses automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern appearance. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to change the content from an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a caveat. Not all email templates can be used with an RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. This is a feature that they will must work on as time goes by. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it is used as the one for any future email campaigns.
There is a possibility of locating information such as CTA when you alter an element or design. You can test this by trying out three emails , mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To segment the data, you need go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on what they accomplish, you can make use of Aweber for more effective results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber How To Clone Lists
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds up the process , so that you don’t experience the anxiety. They accept these file types for import:
You have the option of making use of an already-generated subject line or creating your own. In the event of creating one, you must wait for verification by the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber How To Clone Lists
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to other email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone, or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In one way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you get access to essential vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The best part, service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you will create.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber How To Clone Lists
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to facilitate the integration.
Does Aweber have customer support?
They do. The customer service of Aweber is available during working hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.