ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the power to market the store the way you want to.
It may seem simple, but it’s not. Customers interact with you, go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber How To Copy Follow Up Messages To Other Lists
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any service or product built upon HTML templates. Being an online platform uses automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to create a fresh style. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feed.
So when you choose a template, be sure you choose one that works with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time goes by. Plus points for including the landing page of in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and is used to determine the best option for any future newsletters.
There is a possibility of locating information such as CTA when you alter one particular aspect in the layout. You can test this by trying out three emails , mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, sales made, etc. AWeber How To Copy Follow Up Messages To Other Lists
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. While you can manually input the information, it’s easy to transfer them. It will speed up the process , so you won’t feel the anxiety. They will accept the following file types when they import:
You have the decision of using an already-generated subject line or making your own. If you create one, you have to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber How To Copy Follow Up Messages To Other Lists
If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s logo will appear each time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. In some way or other the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive, and you can get the best out of the campaign you will create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber How To Copy Follow Up Messages To Other Lists
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer customer service?
They offer it. The customer service of Aweber is accessible during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.