ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the option of marketing the store the way you want to.
In writing, this might appear easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber How To Delete A Campaign Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any product or service that are based in HTML templates. Since it is a platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated look. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates work with an RSS feeds.
So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s just a way to let users to provide their information.
You can design the heading and font, style and the color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Bonus points for having the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it will be used as the one for future emails.
There is a possibility of locating information such as CTA when you change a particular part of the design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The method they use at the very least is to send emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Based on what they accomplish you could utilize Aweber to get better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber How To Delete A Campaign Email
When a subscriber clicks the link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds up the process so that you don’t experience the tension. They will accept the following file types for import:
You have the decision of using a pre-generated subject line or creating your own. Except when making one, you have to wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone, live chat, or email, you can get their input. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber How To Delete A Campaign Email
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign in action and the source of these data. In some way or other these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part, customer service is readily available. For those who have no marketing background the Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will get the best out of the campaign you make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber How To Delete A Campaign Email
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and many more. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber have customer service?
They can. Customer support on Aweber is available during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.