ECommerce and Email Marketing go together. When you manage your own online shop, you have the ability to promote your store the way you want to.
In writing, this could appear straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
These days, even the static newsletters aren’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber How To Delete A List Segment
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any service or product that are based upon HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh appearance. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run a blog, you can change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a caveat, however. Some email template templates are compatible with an RSS feed.
When you select a template, be sure to find one that is compatible with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading the font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and is used to determine the best option for future newsletters.
There is a possibility of locating data like CTA when you change a particular part of the design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish, you can utilize Aweber for better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. AWeber How To Delete A List Segment
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts via an online form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds up the process , so you don’t have to stress. It will accept these types of files when they import:
You can choose between using a pre-generated subject line , or making your own. In the event of creating one, you must wait for confirmation by the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber How To Delete A List Segment
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone or email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. One way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The best part, service for customers is always available. For those with no marketing background, their Knowledge Base can give you enough information to cover that.
If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber How To Delete A List Segment
What is Aweber?
An email-based marketing service is a must designed for companies as well as digital marketing. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber have customer service?
They can. Customer service on Aweber is available during business hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.