ECommerce and Email Marketing go hand-in-hand. In running the online business, you’re given the option of marketing the store in the way you wish to.
In writing, this may appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber, How To Design A Single Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. As a platform uses automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh look. You can change the color as well as the font or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For those running a blog, you can change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feed.
When you select a template, be certain to select one that is compatible with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading, font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on as time passes. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and can be used to determine the best option for future emails.
It’s possible to find data such as CTA in the event that you change one particular aspect in the layout. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any topic in your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The method they use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Based on the type of campaign they are you could utilize Aweber for better results.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, and so on. AWeber, How To Design A Single Email
When a subscriber clicks the link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. While you can manually input the data, it is also feasible to upload them instead. It will speed the process and you don’t have to tension. They accept these file types when they import:
You can choose between making use of an already-generated subject line or making your own. If you create one, you have to wait for verification from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber, How To Design A Single Email
If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign and see where they come from. In one way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part is that customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you create.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber, How To Design A Single Email
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and more. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is available during working hours by phone, chat or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.