ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the power to market the store in the way you wish to.
In writing, this could seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber How To Insert An Image In Middle Of Text
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any item or service built in HTML templates. As a platform that makes use of automation to make a streamlined campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to give a modern appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates can be used with RSS feed.
When you select the template, make sure you choose one that works with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and color. Photos can also be used here to make the page look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one does the best job, and will be used as the one for future email campaigns.
It is attainable to discover details like CTA when you change one particular aspect in the layout. You can test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, and so on.
To separate the data, you need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect here can be used for future campaigns. Depending on what they do, you can make use of Aweber for better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. AWeber How To Insert An Image In Middle Of Text
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts using an online form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed up the process so that you don’t experience the stress. They will accept the following file types for import:
You have the option of using a pre-generated subject line or creating your own. If you create one, you need to wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber How To Insert An Image In Middle Of Text
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. One way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part, service for customers is always available. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid plan It’s affordable too. Not too much and you will get the best out of the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber How To Insert An Image In Middle Of Text
What exactly is Aweber?
Aweber is an email marketing platform for companies or digital marketers. If you’re a novice or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or programming to make the integration smooth.
Does Aweber have customer service?
They offer it. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts using a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.