ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the ability to promote your store however you would like to.
It might sound easy, but it isn’t. You engage with customers, go through social media, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber How To Insert Unsubscribe Button
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any item or service based on HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to give a modern appearance. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it will be utilized as the basis for any future email campaigns.
There is a possibility of locating details like CTA in the event that you change a particular part or design. You can try this by testing three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users select to mix and match segments.
The workaround they have at least is sending emails to several lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber to get better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, and so on. AWeber How To Insert Unsubscribe Button
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the data, it is also possible to import them instead. This speeds the process and you won’t feel the stress. They accept these file types when importing:
You have the decision of using a pre-generated subject line , or creating your own. If you create one, you have to wait for verification by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use them. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber How To Insert Unsubscribe Button
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they came from. One way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The best part, service for customers is always available. For those with no marketing background the Knowledge Base can give you enough information to cover this.
When subscribed to a paid plan It’s affordable too. Not too much but you’ll benefit from the campaign you make.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber How To Insert Unsubscribe Button
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. Whether you are a beginner or seasoned professional, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber have customer support?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.