ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the option of marketing the store in the way you wish to.
On paper, it could sound easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
These days, even the static newsletter isn’t enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber How To Join Two Lists
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product built in HTML templates. As an online platform uses automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern style. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This provides immediate updates to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feeds.
So when you choose the template, make sure you choose one that works with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions taking away from the registration form. All it does is allow subscribers to give their details.
You can design the heading and font, style and the color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and is used as the one for any future emails.
It’s possible to find information like CTA in the event that you change an element of the design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber How To Join Two Lists
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the data, it is also feasible to upload them instead. It will speed the process and you don’t have to stress. They accept these file types for import:
You can choose between using a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or email, you can have their help. All subscription plans can use these services. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber How To Join Two Lists
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone or via email.
With the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign and see where they come from. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to the most essential features.
The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand that.
If you are enrolled in an paid plan It’s affordable too. Not too much but you’ll benefit from the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber How To Join Two Lists
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. If you’re a novice or veteran it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to facilitate the integration.
Does Aweber have customer support?
They do. The customer service of Aweber is accessible during business hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.