ECommerce and Email Marketing go in tandem. In running your own online shop, you have the option of marketing the store however you would like to.
In writing, this might seem easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber How To Link To Facebook
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service based upon HTML templates. As an online platform that makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run blogs, you can convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates are compatible with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Think live survey results, sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and will be used to determine the best option to send out future newsletters.
It is attainable to discover information like CTA when you alter an element in the layout. You can test this by trying out three emails , mixing and match. Most email marketing tools follow three variations as the industry standard.
There is no limit in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you need go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. The issue is when users select to mix and match segments.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened, link clicks, site visits, sales made, etc. AWeber How To Link To Facebook
When a subscriber clicks the link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts with an online form. While you can manually input the information, it’s easy to transfer them instead. This speeds the process and you won’t feel the tension. It will accept these types of files for import:
You have the option of using a pre-generated subject line , or making your own. If you create one, you need to wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber How To Link To Facebook
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign in action and the source of these data. One way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you get access to vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to spend on. The best part, service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber How To Link To Facebook
What is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber have customer support?
They can. Customer service on Aweber is available during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.