AWeber, How To Make A Responsive Header Image

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the option of marketing the store the way you want to.

In writing, this may seem simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.

These days, even the static newsletters aren’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber and how email marketing works, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber, How To Make A Responsive Header Image

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates may look outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any product or service based upon HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.

AWeber, How To Make A Responsive Header Image

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.

RSS to Email Templates

For those running a blog, you are able to change the content from your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.

There’s a caveat. There aren’t all templates for email that can be used with an RSS feeds.

If you decide to use the template, make sure you choose one that is compatible with them. If not, the template can be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to give their details.

You can create the heading and font, style and the color. Images can be utilized to create a page that will look professional to potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time passes. Plus points for including on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one performs best, and it can be used as the one to send out future email campaigns.

It’s possible to find details like CTA in the event that you change one particular aspect of the design. It is possible to test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There is no limit in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.

To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose the segments and then mix them.

The solution they can use at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The data you collect will be useful for future campaigns. Depending on what they do, you can utilize Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, sales made, and so on. AWeber, How To Make A Responsive Header Image

If a subscriber clicks on the link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create lists of up to 10 contacts using an online form. While you can manually input the details, it’s also feasible to upload them. It speeds up the process so you don’t have to stress. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of an already-generated subject line or making your own. Except when making one, you need to wait for confirmation by Aweber. Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber, How To Make A Responsive Header Image

If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This will ensure that people know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone or email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they come from. In one way or another, these additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to the most essential features.

The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The greatest part is that customer service is readily available. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you’ll develop.

Aweber is a great choice for email marketing platform for beginning marketer or businessperson.

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Frequently Asked Questions (FAQs) AWeber, How To Make A Responsive Header Image

What exactly is Aweber?

Aweber is an email marketing platform for entrepreneurs or digital marketers. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped companies of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to facilitate the integration.

Does Aweber provide support for customers?

They can. The customer service of Aweber is available during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using a form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns on Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.

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