ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the ability to promote your store in the way you wish to.
In writing, this may appear simple, but it’s not. Customers interact with you and go through social media, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber How To Make A Sublist In My List Of Subscribers
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service that are based in HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern appearance. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For those running a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feed.
If you decide to use the template, make sure to find one that works with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Bonus points for having a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it can be utilized as the basis to send out future email campaigns.
It is attainable to discover data such as CTA when you alter one particular aspect in the layout. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are, you can use Aweber to get better results.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. AWeber How To Make A Sublist In My List Of Subscribers
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them. It speeds the process and that you don’t experience the stress. It will accept these types of files when they import:
You have the decision of choosing a pre-generated subject line , or creating your own. In the event of creating one, you must wait for verification from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans can use these services. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber How To Make A Sublist In My List Of Subscribers
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer service via chat, phone, or email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign and see where they came from. One way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and have access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber How To Make A Sublist In My List Of Subscribers
What is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. If you’re a novice or experienced it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to facilitate the integration.
Does Aweber have customer service?
They can. Customer service on Aweber is accessible during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.