ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the ability to promote your store in the way you wish to.
It may appear easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber How To Move Sign Up Form To Another List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built on HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. When the email is sent to the recipients, you can look at the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated style. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. Some email template templates are compatible with RSS feed.
So when you choose a template, be sure to find one that works with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s just a way to let users to provide their information.
You can design the heading and font, style and color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and will be utilized as the basis for future newsletters.
It’s possible to find data such as CTA when you alter a particular part in the layout. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber for better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber How To Move Sign Up Form To Another List
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create lists of up to 10 contacts with the form. While you can manually input the information, it’s feasible to upload them. This speeds up the process so that you don’t experience the stress. It will accept these types of files for import:
You have the decision of choosing a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber How To Move Sign Up Form To Another List
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign and see the source of these data. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The best part, the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you enough information to cover this.
When subscribed to an paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you will develop.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) AWeber How To Move Sign Up Form To Another List
What is Aweber?
Aweber is an email marketing platform for entrepreneurs or digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide support for customers?
They can. Customer service on Aweber is available during working hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with a form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.