ECommerce and Email Marketing go in tandem. If you own an online store, you have the power to market the store in the way you wish to.
In writing, this may sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber How To Remove List Names
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built upon HTML templates. As a platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized for an updated appearance. You can alter the colors, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run blogs, you can change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a caveat. Not all email templates work with an RSS feeds.
When you select a template, be sure to find one that can also work with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions blocking the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. This is a feature that they will need to work on as time goes by. Bonus points for having a landing page for the email marketing system at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part performs best, and it will be utilized as the basis for any future email campaigns.
There is a possibility of locating information such as CTA when you change one particular aspect or design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you need go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get will be useful in future campaigns. Depending on what they do, you can make use of Aweber for better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. AWeber How To Remove List Names
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts with an online form. While you can manually input the information, it’s feasible to upload them. It speeds up the process so you won’t feel the tension. It will accept these types of files for import:
You have the decision of making use of a pre-generated subject line or creating your own. If you create one, you must wait for confirmation by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber How To Remove List Names
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they came from. One way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to the most essential features.
The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will make the most of the campaign you will create.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber How To Remove List Names
What is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. If you’re a novice or experienced you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to facilitate the integration.
Does Aweber have customer support?
They can. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.