ECommerce and Email Marketing go hand-in-hand. In running the online business, you’re given the option of marketing the store in the way you wish to.
In writing, this might appear easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber the way email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber How To Remove Unconfirmed
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based upon HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you can view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh style. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.
RSS for Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates can be used with an RSS feed.
If you decide to use the template, make certain to select one that works with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time passes. Bonus points for having on a landing page an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it will be utilized as the basis to send out future newsletters.
There is a possibility of locating details like CTA in the event that you change one particular aspect in the layout. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users select and mix segments.
The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get will be useful for future campaigns. Based on what they accomplish, you can utilize Aweber for more effective outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, etc. AWeber How To Remove Unconfirmed
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts with the form. Although you can manually enter the details, it’s also feasible to upload them. This speeds up the process so you won’t feel the stress. They accept these file types for import:
You can choose between making use of a pre-generated subject line or making your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to get their input. All subscription plans can use them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber How To Remove Unconfirmed
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat or via email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign and see where they come from. In some way or other these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you get access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber How To Remove Unconfirmed
What is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. Whether you are a beginner or veteran you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber provide support for customers?
They can. Customer service on Aweber is accessible during business hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.