ECommerce and Email Marketing go together. When you manage an online store, you’ll have the option of marketing the store the way you want to.
On paper, it might sound simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber How To Schedule Broadcasts
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service based on HTML templates. Being a platform that makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh appearance. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Some email template templates work with RSS feeds.
If you decide to use the template, make sure to find one that can also work with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions blocking the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Consider live results from surveys, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and is used to determine the best option for future email campaigns.
There is a possibility of locating details such as CTA in the event that you change an element in the layout. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit regarding how tests will go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather here can be used for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber to get better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber How To Schedule Broadcasts
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts with the form. While you can manually input the data, it is also easy to transfer them. This speeds the process and you don’t have to stress. They accept these file types when importing:
You have the option of choosing a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or by email, you’ll get their input. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber How To Schedule Broadcasts
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone or email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign in action and where they came from. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to the most essential features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part is that customer service is readily available. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in an paid plan it’s priced reasonably. Not too much and you will get the best out of the campaign you create.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber How To Schedule Broadcasts
What is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. No matter if you’re a beginner or veteran you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber offer customer service?
They can. Customer support on Aweber is available during working hours via chat, phone or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.