ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the power to market the store however you would like to.
On paper, it could seem straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber How To Segment Email List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service based in HTML templates. As a platform uses automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh style. You can change the color, font, or style. If you are able to code your own template also works.
RSS to Email Templates
For those running a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates work with RSS feeds.
So when you choose a template, be sure you choose one that can also work with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and the color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Think live survey results and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and will be used to determine the best option to send out future email campaigns.
It’s possible to find details like CTA when you change one particular aspect or design. It is possible to test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you’ll need go to the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Depending on what they do it is possible to utilize Aweber for better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber How To Segment Email List
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts via an online form. While you can manually input the information, it’s feasible to upload them instead. It will speed up the process , so you don’t have to tension. They will accept the following file types when they import:
You have the option of using a pre-generated subject line , or creating your own. Except when making one, you need to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans can use these services. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber How To Segment Email List
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you’ll send an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. One way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to essential vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you create.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber How To Segment Email List
What exactly is Aweber?
An email-based marketing service is a must designed for businesses as well as digital marketing. Whether you are a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber provide support for customers?
They offer it. Customer support on Aweber is available during business hours via phone, chat, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.