AWeber How To Segment

aweber-review

ECommerce and Email Marketing go together. When you manage the online business, you’ll have the ability to promote your store however you would like to.

On paper, it might seem simple, but it’s not. You engage with customers, go through social media reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.

Today, even a static newsletters aren’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.

This review will cover Aweber, how the email marketing process works, as well as what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber How To Segment

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates might appear old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service that are based upon HTML templates. Being a platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.

AWeber How To Segment

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern style. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

For bloggers who have a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.

There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feed.

If you decide to use a template, be certain to select one that can also work with them. If it is not, the template will still work without the templates.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s just a way to let subscribers to give their details.

You can create the heading the font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Bonus points for having the landing page of the email marketing system at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

It also combines using dynamic content within the email itself. Imagine live survey results, sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and will be used as the one for future emails.

It is attainable to discover details such as CTA in the event that you change an element or design. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.

There is no limit in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.

The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The information you gather here can be used in future campaigns. Depending on what they do, you can make use of Aweber for better results.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber How To Segment

When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to build lists of up to 10 contacts via a form. While you can manually input the details, it’s also easy to transfer them instead. It will speed the process and that you don’t experience the tension. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line , or making your own. In the event of creating one, you must wait for verification by Aweber. Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat or email, you can have their help. All subscription plans can use these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber How To Segment

If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This makes sure that users are aware of the things they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone, or email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing efforts here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

In this plan, you get access to A/B testing and more essential features like marketing automation. You will also be able to see the results of your campaign in action and where they came from. In one way or another the additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to vital features.

The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part is that customer service is readily available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover that.

If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you make.

Aweber is a great choice for email marketing tool for all marketer or businessperson.

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Commonly Asked Questions (FAQs) AWeber How To Segment

What exactly is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses of all sizes.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require an additional widget or code to make the integration smooth.

Does Aweber have customer support?

They offer it. The customer service of Aweber is accessible during business hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using a form. If you’re able to enter the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.

How do campaigns work in Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.

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