ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the option of marketing the store the way you want to.
In writing, this may seem easy, but it isn’t. You engage with customers and go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber How To Send Out An Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service based on HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern style. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
If you run blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a catch, though. Some email template templates can be used with RSS feeds.
So when you choose a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s just a way to let users to provide their information.
You can create the heading and font, style and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Bonus points for having a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and can be used to determine the best option for future newsletters.
It’s possible to find information such as CTA when you change a particular part in the layout. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect will be useful for future campaigns. Based on what they accomplish it is possible to use Aweber for more effective results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, and so on. AWeber How To Send Out An Email
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create a list of up to 10 contacts using the form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds up the process so you don’t have to anxiety. It will accept these types of files for import:
You have the decision of using a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber How To Send Out An Email
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. In one way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to essential vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even in the absence of budget to invest in. The best part is that the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you will develop.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber How To Send Out An Email
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. If you’re a novice or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require an additional widget or coding to make the integration smooth.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.