ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the power to market the store however you would like to.
On paper, it may sound easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber How To Set Up Google Analytics For Email Optin
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service that are based upon HTML templates. As a platform, it makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you can view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated appearance. You can alter the colors, font, or style. When you can, coding your own template also works.
RSS to Email Templates
If you run a blog, you can convert the content of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feeds.
When you select a template, be certain to select one that can also work with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading, font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and is used to determine the best option for any future email campaigns.
It’s possible to find data like CTA when you alter one particular aspect in the layout. You can test this by trying out three different emails while mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Based on what they accomplish you could make use of Aweber for more effective outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber How To Set Up Google Analytics For Email Optin
When a subscriber clicks the link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create an unlimited list of 10 contacts using an online form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds the process and that you don’t experience the stress. They will accept the following file types when they import:
You have the option of using an already-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber How To Set Up Google Analytics For Email Optin
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they came from. In some way or other these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much but you’ll get the best out of the campaign you will develop.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber How To Set Up Google Analytics For Email Optin
What is Aweber?
Aweber is an email marketing platform for entrepreneurs or digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to all potential customers. The company was founded in 1998, and it helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber offer support for customers?
They can. Customer service on Aweber is available during business hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.