ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the option of marketing the store in the way you wish to.
In writing, this might appear simple, but it’s not. It’s about engaging with customers and go through social media and blog posts, and much more. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter is not enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber How To Show Signiture
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product built on HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated look. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run blogs, you can change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates can be used with RSS feeds.
When you select a template, be sure to find one that is compatible with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on in the future. Also, points for incorporating a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and will be used as the one for any future emails.
It is attainable to discover details such as CTA when you change a particular part of the design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on the type of campaign they are you could make use of Aweber to get better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchases made, etc. AWeber How To Show Signiture
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. While you can manually input the data, it is also easy to transfer them instead. This speeds up the process so that you don’t experience the stress. It will accept these types of files when they import:
You can choose between making use of a pre-generated subject line or creating your own. Except when making one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone, live chat, or email, you can get their input. All subscription plans can use them. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber How To Show Signiture
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This makes sure that users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you’ll send an email. Features like A/B testing won’t be available, however, you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign in action and the source of these data. In some way or other, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to essential vital features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. For those with no marketing background, their Knowledge Base can give you enough information to cover this.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you’ll make.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber How To Show Signiture
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide support for customers?
They can. Customer support on Aweber is available during business hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.