AWeber How To Start A New Campaign

aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you have the option of marketing the store in the way you wish to.

On paper, it could sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.

Today, even a static newsletter isn’t enough to draw interest. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber, how the email marketing process works, as well as what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber How To Start A New Campaign

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates may look out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product built upon HTML templates. As a platform that makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the information through their stats.

AWeber How To Start A New Campaign

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can change the color, font, or style. When you can, coding your own template this is also possible.

RSS for Email Templates

For those running a blog, you can change the content from your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant updates to subscribers through emails instead of the website.

There’s a catch, though. Some email template templates can be used with RSS feeds.

So when you choose a template, be sure to find one that works with them. If it is not, the template will still be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to give their details.

You can design the heading and font, style and color. Images can be utilized here to make the page appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Bonus points for having the landing page of an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.

It also combines using dynamic content in emails themselves. Think live survey results, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and can be used to determine the best option to send out future newsletters.

There is a possibility of locating details like CTA when you alter one particular aspect in the layout. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.

There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.

To divide the data, you need to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users select to mix and match segments.

The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.

You can also view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • An individual’s history of activities

The data you collect will be useful in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better results.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber How To Start A New Campaign

When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create lists of up to 10 contacts using the form. While you can manually input the information, it’s possible to import them. This speeds up the process , so that you don’t experience the anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing an already-generated subject line or making your own. In the event of creating one, you have to wait for verification from the Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. If you’re calling or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber How To Start A New Campaign

If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This will ensure that people are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or via email.

Free Plan

With the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In one way or another, these additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you have access to the most essential features.

The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough funds to purchase. The best part, customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.

When subscribed to a paid subscription It’s affordable too. It’s not too expensive, and you can get the best out of the campaign you make.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) AWeber How To Start A New Campaign

What is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was founded in 1998, and it helped companies of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Some of them will need an additional widget or coding to ensure seamless integration.

Does Aweber offer support for customers?

They do. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using an online form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns in Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.

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