ECommerce and Email Marketing go in tandem. In running an online store, you have the power to market the store in the way you wish to.
In writing, this could seem easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber How To Transfer A Message From One List To Another
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any service or product based on HTML templates. Being an online platform, it makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh style. You can change the color, font, or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates are compatible with an RSS feed.
If you decide to use the template, make sure you choose one that is compatible with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Also, points for incorporating the landing page of an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Think live survey results as well as sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails is most effective, and is used to determine the best option for any future email campaigns.
It’s possible to find data such as CTA when you change a particular part or design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish it is possible to utilize Aweber for better results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber How To Transfer A Message From One List To Another
When a subscriber clicks the link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds up the process , so that you don’t experience the stress. It will accept these types of files for import:
You have the option of choosing an already-generated subject line or making your own. If you create one, you need to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber How To Transfer A Message From One List To Another
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. One way or another these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the funds to purchase. The best part is that customer service is readily available. For those who have no marketing background, their Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you’ll create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber How To Transfer A Message From One List To Another
What exactly is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber provide support for customers?
They offer it. Customer service on Aweber is available during business hours via phone, chat or via email. It also offers its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.