AWeber How To Upload Leads Into A Broadcast Group

aweber-review

ECommerce and Email Marketing go together. When you manage an online store, you’re given the power to market the store the way you want to.

On paper, it may sound simple, but it’s not. Customers interact with you, go through social media, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.

Today, even a static newsletter isn’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber, how the email marketing process works, as well as what you need to do.

aweber-logo

Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber How To Upload Leads Into A Broadcast Group

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service based in HTML templates. As an online platform uses automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the information through their stats.

AWeber How To Upload Leads Into A Broadcast Group

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated appearance. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.

RSS to Email Templates

If you run a blog, you can transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.

There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.

If you decide to use a template, be sure to find one that is compatible with them. If not, the template can still work without the templates.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to give their details.

You can create the heading, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Also, points for incorporating on a landing page an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.

It also combines using dynamic content in an email. Consider live results from surveys as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part performs best, and it is used to determine the best option to send out future emails.

There is a possibility of locating information such as CTA when you change an element or design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.

There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.

To separate the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose to mix and match segments.

The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The information you get here can be used for future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber How To Upload Leads Into A Broadcast Group

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to build a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them. This speeds the process and that you don’t experience the stress. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of an already-generated subject line or creating your own. Except when making one, you must wait for confirmation from your Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to get their input. All subscription plans can use these services. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber How To Upload Leads Into A Broadcast Group

If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Free and Pro. The difference here compared to other email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat or email.

Free Plan

With the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you send an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. One way or another the additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to vital features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The greatest part is that customer service is readily available. For those with no marketing background Their Knowledge Base can give you enough details to help you understand the basics.

If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you create.

Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.

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Most Frequently asked questions (FAQs) AWeber How To Upload Leads Into A Broadcast Group

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for businesses as well as digital marketing. If you’re a novice or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped companies of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and more. Certain of them may require an additional widget or programming to make the integration smooth.

Does Aweber offer support for customers?

They offer it. Customer support on Aweber is available during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts with the form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.

What are the campaigns that work within Aweber?

Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.

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