ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the ability to promote your store however you would like to.
On paper, it could sound easy, but it isn’t. You engage with customers and go through social media and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter isn’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber How To Whitelist
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any service or product built in HTML templates. Since it is an online platform uses automation to make a streamlined campaign. After the email is sent to recipients, you can look at the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized for an updated style. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feeds.
If you decide to use the template, make certain to select one that works with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Bonus points for having the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and will be utilized as the basis to send out future emails.
There is a possibility of locating data such as CTA when you change an element in the layout. You can test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users select to mix and match segments.
The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get will be useful for future campaigns. Based on the type of campaign they are you could utilize Aweber to get better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings, link clicks, site visits, purchases made, etc. AWeber How To Whitelist
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds up the process so you don’t have to stress. They accept these file types for import:
You have the option of choosing a pre-generated subject line , or making your own. If you create one, you need to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use them. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber How To Whitelist
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you send an email. Features like A/B testing won’t be available, but you can begin your marketing here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign and see where they come from. In some way or other, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in an paid plan it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you’ll develop.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber How To Whitelist
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional coding to ensure seamless integration.
Does Aweber provide customer service?
They do. Customer service on Aweber is accessible during business hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts with the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.