ECommerce and Email Marketing go in tandem. In running an online store, you’re given the option of marketing the store however you would like to.
On paper, it could sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Html Follow Up
Pros
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- Cloud-based
- AMP to send emails
Cons
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber Features
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any service or product based upon HTML templates. As a platform uses automation to create a simple campaign. Once the email has been sent to subscribers, you can view the data through their statistics.
> > Click Here to Sign up AWeber Today < <
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh look. You can change the color as well as the font or style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that work with RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading, font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Bonus points for having a landing page for in an email-marketing platform at least.
> > Click Here to Sign up AWeber Today < <
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within an email. Think live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
A/B Testing
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part does the best job, and can be used to determine the best option for any future email campaigns.
It is attainable to discover information like CTA in the event that you change one particular aspect of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Data Segmentation
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To segment the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at least is sending emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
> > Click Here to Sign up AWeber Today < <
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective results.
Marketing Automation
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Html Follow Up
When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts using an online form. Although you can manually enter the information, it’s possible to import them. This speeds the process and you don’t have to stress. It will accept these types of files when they import:
- XLS
- XLSX
- CSV
- TVS
- TXT
You have the decision of using an already-generated subject line or creating your own. If you create one, you have to wait for confirmation from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or email, you can receive their advice. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Html Follow Up
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This ensures that the users know what they can accomplish in their campaigns.
> > Click Here to Sign up AWeber Today < <
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone or via email.
Free Plan
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing here.
Pro Plan
In the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the data of your own campaign in action and the source of these data. In some way or other these features can greatly aid your marketing strategy.
Conclusion
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you will make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
> > Click Here to Sign up AWeber Today < <
Most Frequently Asked Questions (FAQs) AWeber Html Follow Up
What is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to facilitate the integration.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat, or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts with the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.