ECommerce and Email Marketing go together. When you manage your own online shop, you have the option of marketing the store in the way you wish to.
In writing, this could appear simple, but it’s not. Customers interact with you and go through social media, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Html
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product that are based on HTML templates. Being a platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates can be used with an RSS feeds.
If you decide to use a template, be certain to select one that can also work with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Also, points for incorporating a landing page for the email marketing system at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and will be used as the one for any future newsletters.
It’s possible to find information such as CTA in the event that you change one particular aspect of the design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to visit your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The method they use at least is sending emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber to get better results.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber Html
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create a list of up to 10 contacts using a form. While you can manually input the data, it is also easy to transfer them instead. It speeds the process and that you don’t experience the anxiety. They accept these file types when importing:
You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Html
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign in action and where they came from. One way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you get access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The best part, customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive but you’ll get the best out of the campaign you will develop.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Html
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses or digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber provide customer support?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.