ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store the way you want to.
It might seem easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Image Not Showing Up In Hotmail
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any product or service based upon HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh look. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS feed to Email Templates
If you run blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any content with already an RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. Not all email templates work with an RSS feeds.
So when you choose a template, be certain to select one that is compatible with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Bonus points for having the landing page of an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within emails themselves. Think live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and is used to determine the best option to send out future email campaigns.
There is a possibility of locating information like CTA when you alter a particular part of the design. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The solution they can use at least is sending emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get will be useful in future campaigns. Depending on what they do it is possible to make use of Aweber for better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber Image Not Showing Up In Hotmail
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create an unlimited list of 10 contacts with the form. While you can manually input the data, it is also feasible to upload them. It will speed up the process so you won’t feel the anxiety. It will accept these types of files when they import:
You have the option of using a pre-generated subject line , or creating your own. If you create one, you have to wait for verification by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber Image Not Showing Up In Hotmail
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign in action and the source of these data. In one way or another these features can assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you create.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) AWeber Image Not Showing Up In Hotmail
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional, you can make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require an additional widget or code to facilitate the integration.
Does Aweber have support for customers?
They do. Customer support on Aweber is available during business hours via chat, phone or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.