ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the option of marketing the store in the way you wish to.
It could sound easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletters aren’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Image Size
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product based on HTML templates. As an online platform uses automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern look. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a catch, though. Some email template templates work with RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to give their details.
You can design the heading and font, style and color. Photos can be also used in this section to make the site look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and is used to determine the best option to send out future email campaigns.
It is attainable to discover details like CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The workaround they have at least is sending emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get will be useful for future campaigns. Depending on what they do it is possible to use Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. AWeber Image Size
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. Although you can manually enter the details, it’s also feasible to upload them instead. It speeds up the process so you don’t have to anxiety. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line , or making your own. Except when making one, you must wait for verification from your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Image Size
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign in action and where they came from. In one way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan It’s affordable too. Not too much, and you can benefit from the campaign you develop.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Image Size
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs and digital marketers. Whether you are a beginner or experienced you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to make the integration smooth.
Does Aweber offer customer service?
They can. The customer service of Aweber is available during working hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.