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aweber-review

ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the option of marketing the store the way you want to.

On paper, it may sound straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.

Nowadays, even a static newsletter is not enough to attract interest. If you have a plan in mind, say hello to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Image Upsidedown

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates could be outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service built upon HTML templates. As a platform uses automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the information through their stats.

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated style. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

For bloggers who have a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.

There’s a catch, though. Not all email templates work with an RSS feed.

If you decide to use a template, be certain to select one that works with them. If not, the template can still be used without them.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Bonus points for having a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in the email itself. Consider live results from surveys, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it is used as the one for future emails.

It’s possible to find data such as CTA in the event that you change an element or design. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.

The method they use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.

You can also view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The data you collect will be useful in future campaigns. Depending on what they do it is possible to use Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Image Upsidedown

When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts using the form. While you can manually input the details, it’s also easy to transfer them. This speeds up the process so you don’t have to tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line , or creating your own. If you create one, you have to wait for verification from the Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from these services. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Image Upsidedown

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer support by chat, phone, or via email.

Free Plan

In the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

With this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. In one way or another these features can greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to vital features.

The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part, customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover this.

If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you create.

Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.

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Most Frequently asked questions (FAQs) AWeber Image Upsidedown

What is Aweber?

Aweber is an email marketing platform designed for entrepreneurs or digital marketers. Whether you are a beginner or veteran you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional code to ensure seamless integration.

Does Aweber offer support for customers?

They offer it. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with a form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.

How do campaigns function within Aweber?

Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.

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