ECommerce and Email Marketing go together. If you own the online business, you have the power to market the store in the way you wish to.
It may seem straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and so on. You also have the chance of making a sale after the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter isn’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Imbeded In Google Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service built upon HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated look. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can transform the contents of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feed.
When you select a template, be sure to find one that can also work with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are hindering the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it can be used as the one to send out future emails.
There is a possibility of locating data such as CTA in the event that you change an element in the layout. You can try this by testing three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The method they use at least is sending emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could utilize Aweber to get better results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchase made, etc. AWeber Imbeded In Google Form
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts with the form. Although you can manually enter the details, it’s also feasible to upload them instead. It will speed up the process , so you don’t have to tension. They accept these file types for import:
You have the option of using a pre-generated subject line , or making your own. In the event of creating one, you must wait for confirmation by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Imbeded In Google Form
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you send an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. One way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you have access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Imbeded In Google Form
What is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. If you’re a novice or experienced you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or coding to make the integration smooth.
Does Aweber offer customer support?
They can. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.