ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the ability to promote your store however you would like to.
In writing, this could appear straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and much more. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Immotacons
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any service or product that are based upon HTML templates. Being an online platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified for an updated look. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a caveat. Not all email templates can be used with an RSS feed.
If you decide to use the template, make sure to find one that can also work with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are blocking the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Also, points for incorporating on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it will be used to determine the best option to send out future email campaigns.
There is a possibility of locating details like CTA when you change one particular aspect or design. It is possible to try this by testing three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any subject in your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The method they use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on what they accomplish it is possible to utilize Aweber for better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Immotacons
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. While you can manually input the data, it is also possible to import them instead. This speeds up the process so you don’t have to tension. They accept these file types when importing:
You have the decision of making use of a pre-generated subject line or making your own. In the event of creating one, you need to wait for verification by Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling, live chat, or via email, you’ll be able to get their input. All subscription plans can use them. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Immotacons
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to essential vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The greatest part is that service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription it’s priced reasonably. Not too much and you will benefit from the campaign you’ll create.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Immotacons
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber offer customer support?
They offer it. Customer service on Aweber is accessible during business hours by phone, chat or email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts with an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.