ECommerce and Email Marketing go together. If you own the online business, you have the option of marketing the store however you would like to.
On paper, it might appear easy, but it isn’t. You engage with customers and go through social media and blog posts, and more. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Imoticons
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product built on HTML templates. Since it is an online platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified for an updated appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates can be used with an RSS feed.
When you select a template, be certain to select one that works with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements taking away from the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Also, points for incorporating a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys, sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and will be used as the one for any future email campaigns.
It’s possible to find data such as CTA when you change an element or design. It is possible to try this by testing three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. The issue is when users choose and mix segments.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Based on what they accomplish it is possible to make use of Aweber for better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Imoticons
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds the process and you won’t feel the tension. They will accept the following file types when importing:
You have the decision of using a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for verification from your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or email, you can get their input. Every subscription plan can benefit from them. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Imoticons
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone, or email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. In some way or other the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover that.
If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you make.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber Imoticons
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or veteran, you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress, etc. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber offer customer service?
They can. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.