AWeber Import Campaigns

aweber-review

ECommerce and Email Marketing go together. In running your own online shop, you’re given the power to market the store the way you want to.

In writing, this could seem simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.

Nowadays, even a static newsletters aren’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Import Campaigns

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service that are based on HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the data through their statistics.

AWeber Import Campaigns

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh look. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.

RSS for Email Templates

If you run a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant notifications to subscribers via emails instead of the website.

There’s a caveat. There aren’t all templates for email that work with RSS feed.

When you select the template, make sure you choose one that can also work with them. If you don’t, the template could still work without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to give their details.

You can design the heading the font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Plus points for including on a landing page the email marketing system at least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content in emails themselves. Imagine live survey results as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and can be used as the one for any future email campaigns.

It’s possible to find data like CTA in the event that you change a particular part of the design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To divide the data, you’ll need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users select to mix and match segments.

The workaround they have at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The information you gather here can be used for future campaigns. Based on what they accomplish you could make use of Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, etc. AWeber Import Campaigns

If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to build an unlimited list of 10 contacts with the form. Although you can manually enter the data, it is also easy to transfer them instead. It will speed the process and you don’t have to anxiety. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line , or making your own. Except when making one, you have to wait for verification by the Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans have the ability to use these services. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Import Campaigns

If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll mail an email. Features such as A/B testing will not be available, however, you can start your marketing here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign and see the source of these data. In some way or other these features can assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to the most essential features.

The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The best part, the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer the basics.

If you’re enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you’ll develop.

Aweber can be the go-to email marketing platform for beginning marketer or businessperson.

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Most Frequently Asked Questions (FAQs) AWeber Import Campaigns

What is Aweber?

An email-based marketing service is a must that is suitable for companies as well as digital marketing. If you’re a novice or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped companies regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or coding to facilitate the integration.

Does Aweber have customer support?

They can. The customer service of Aweber is available during working hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts using a form. If you can manually input the data manually.

Can you delete a list on Aweber?

Yes. You can remove the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.

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