ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the option of marketing the store however you would like to.
It could seem easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and so on. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletters aren’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Import Email List With Birthday
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any service or product based in HTML templates. As a platform that makes use of automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
If you run blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat. Some email template templates are compatible with RSS feeds.
If you decide to use a template, be certain to select one that can also work with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading the font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Think live survey results as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it can be utilized as the basis for future emails.
There is a possibility of locating data such as CTA in the event that you change one particular aspect of the design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on the type of campaign they are, you can use Aweber for more effective outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. AWeber Import Email List With Birthday
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts using the form. Although you can manually enter the data, it is also feasible to upload them. It speeds up the process , so you won’t feel the tension. They will accept the following file types when they import:
You can choose between using a pre-generated subject line , or creating your own. In the event of creating one, you must wait for confirmation from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or email, you can receive their advice. All subscription plans can use them. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Import Email List With Birthday
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign in action and where they came from. One way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in an paid plan It’s affordable too. Not too much but you’ll make the most of the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Import Email List With Birthday
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber have support for customers?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.