ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the option of marketing the store however you would like to.
It could sound straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and more. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Import Html Message
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service that are based in HTML templates. Being an online platform uses automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern look. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS to Email Templates
If you run blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates work with an RSS feed.
If you decide to use a template, be sure to find one that can also work with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used here to make the page look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Also, points for incorporating on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and can be used as the one for any future newsletters.
There is a possibility of locating data like CTA when you change a particular part of the design. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. The issue is when users select and mix segments.
The workaround they have at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are you could make use of Aweber for better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber Import Html Message
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. Although you can manually enter the details, it’s also easy to transfer them. This speeds the process and that you don’t experience the anxiety. They will accept the following file types for import:
You can choose between making use of a pre-generated subject line , or making your own. Except when making one, you need to wait for verification by the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or by email, you’ll get their input. All subscription plans have the ability to use them. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Import Html Message
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will be present every time you’ll mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the data from your campaign in action and where they come from. In some way or other the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The best part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid subscription It’s affordable too. Not too much and you will benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Import Html Message
What exactly is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. Whether you are a beginner or experienced, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or code to ensure seamless integration.
Does Aweber offer support for customers?
They can. Customer support on Aweber is accessible during business hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts with an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.