ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the option of marketing the store however you would like to.
In writing, this could sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Import Subscribers
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any item or service that are based on HTML templates. As an online platform uses automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat, however. Not all email templates work with RSS feeds.
When you select the template, make certain to select one that can also work with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements blocking the registration form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and is used as the one for any future newsletters.
It is attainable to discover data like CTA in the event that you change an element or design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get will be useful for future campaigns. Depending on what they do, you can use Aweber for better results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, etc. AWeber Import Subscribers
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via an online form. Although you can manually enter the information, it’s easy to transfer them. It speeds the process and that you don’t experience the stress. It will accept these types of files for import:
You have the decision of using a pre-generated subject line or making your own. Except when making one, you need to wait for verification by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or email, you can get their input. All subscription plans have the ability to use them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Import Subscribers
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This makes sure that users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you mail an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign and see the source of these data. In some way or other these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to the most essential features.
The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The best part is that service for customers is always available. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid subscription it’s priced reasonably. Not too much, and you can get the best out of the campaign you create.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Import Subscribers
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. Whether you are a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber have support for customers?
They offer it. Customer support on Aweber is available during working hours by phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.