AWeber In Laravel

aweber-review

ECommerce and Email Marketing go in tandem. If you own an online store, you’re given the option of marketing the store in the way you wish to.

In writing, this might sound simple, but it’s not. It’s about engaging with customers, go through social media reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.

These days, even the static newsletters aren’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you need to do.

aweber-logo

Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber In Laravel

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form errors when published
  • Some templates may look outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service based on HTML templates. Being an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.

AWeber In Laravel

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh look. You can alter the colors, font, or style. If you are able to code your own template also works.

RSS for Email Templates

If you run blogs, you can change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant updates to subscribers via email instead of going to the site.

There’s a caveat, however. Not all email templates are compatible with RSS feed.

When you select a template, be sure to find one that can also work with them. If you don’t, the template could still work without the templates.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s just a way to let users to provide their information.

You can design the heading and font, style and the color. Photos can also be used here to make the page look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content within emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it will be used as the one to send out future emails.

It’s possible to find data like CTA in the event that you change an element or design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.

To segment the data, you need go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose the segments and then mix them.

The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

You can also view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you get will be useful in future campaigns. Depending on what they do, you can use Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. AWeber In Laravel

If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the information, it’s feasible to upload them. It will speed up the process so you won’t feel the stress. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line , or making your own. If you create one, you have to wait for confirmation from your Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber In Laravel

If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This ensures that the users have an idea of what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone, or via email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign in action and the source of these data. In one way or another these features can greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to the most essential features.

The most important selling point is its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The best part, service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer that.

When subscribed to a paid subscription it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you make.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) AWeber In Laravel

What exactly is Aweber?

An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. Whether you are a beginner or veteran you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped companies regardless of size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or code to facilitate the integration.

Does Aweber offer customer support?

They can. Customer support on Aweber is available during business hours via phone, chat or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts using the form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.

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