ECommerce and Email Marketing go in tandem. In running your own online shop, you have the option of marketing the store however you would like to.
On paper, it could sound easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter is not enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber In Wix
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service that are based in HTML templates. Being a platform that makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
If you run blogs, you can transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that work with an RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Also, points for incorporating the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one performs best, and it is utilized as the basis for any future email campaigns.
It is attainable to discover data such as CTA when you alter a particular part or design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on what they accomplish, you can use Aweber for better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber In Wix
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. Although you can manually enter the data, it is also possible to import them. It speeds up the process , so that you don’t experience the tension. They will accept the following file types when they import:
You have the decision of choosing an already-generated subject line or making your own. Except when making one, you have to wait for confirmation by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans can use them. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber In Wix
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or email.
With the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you mail an email. Features like A/B testing may not be available, however, you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they come from. In some way or other the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you create.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber In Wix
What is Aweber?
Aweber is an email marketing platform for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Some of them will need an additional widget or coding to make the integration smooth.
Does Aweber provide customer service?
They can. The customer service of Aweber is available during working hours via chat, phone or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.