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aweber-review

ECommerce and Email Marketing go together. When you manage an online store, you’re given the option of marketing the store in the way you wish to.

It could appear easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.

Today, even a static newsletter is not enough to draw attention. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber, how email marketing works, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Inactive

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based upon HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you can view the details through their statistics.

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh look. You can alter the colors, font, or style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

If you run a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant notifications to subscribers via email instead of going to the website.

There’s a caveat. Not all email templates can be used with RSS feeds.

So when you choose the template, make sure you choose one that can also work with them. If it is not, the template will still be used without the templates.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s just a way to let users to provide their information.

You can create the heading and font, style and color. Images can be utilized here to make the page appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time passes. Bonus points for having a landing page for the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content within an email. Consider live results from surveys, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one performs best, and it can be utilized as the basis to send out future emails.

There is a possibility of locating details such as CTA when you change one particular aspect in the layout. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no restriction on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.

The method they use at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The information you get will be useful in future campaigns. Depending on what they do you could utilize Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Inactive

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber lets you create lists of up to 10 contacts using an online form. While you can manually input the information, it’s feasible to upload them instead. It speeds the process and you won’t feel the tension. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation from your Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Inactive

If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This ensures that the users know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via phone, chat, or email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be available, however, you can start your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they come from. In some way or other these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to vital features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan when you don’t have the budget to invest in. The best part is that service for customers is always available. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer that.

If you are enrolled in a paid plan It’s affordable too. Not too much but you’ll benefit from the campaign you create.

Aweber is a great choice for email marketing tool for all businessmen and marketers.

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Frequently Asked Questions (FAQs) AWeber Inactive

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped companies of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to facilitate the integration.

Does Aweber have support for customers?

They offer it. Customer service on Aweber is accessible during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through an online form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.

What are the campaigns that work within Aweber?

Campaigns in Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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