AWeber Inc

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the option of marketing the store the way you want to.

It might sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.

These days, even the static newsletters aren’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber, how it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Inc

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates could be outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based on HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.

AWeber Inc

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized for an updated appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template also works.

RSS for Email Templates

For those running a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.

There’s a caveat, however. Some email template templates are compatible with RSS feed.

When you select the template, make sure you choose one that is compatible with them. If it is not, the template will be used without the templates.

Landing Page Builder

Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.

The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. This is a feature that they will must work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within emails themselves. Think live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it is used as the one for future newsletters.

There is a possibility of locating data such as CTA in the event that you change one particular aspect in the layout. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you have to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.

The method they use at a minimum is to send emails to various lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The data you collect here can be used in future campaigns. Depending on what they do it is possible to make use of Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber Inc

If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to create lists of up to 10 contacts via the form. Although you can manually enter the data, it is also easy to transfer them. It will speed the process and you don’t have to anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using an already-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. If you’re calling or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Inc

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This will ensure that people are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will be present every time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see the source of these data. One way or another, these additional features will assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to the most essential features.

The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.

If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can get the best out of the campaign you’ll make.

Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.

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Commonly Asked Questions (FAQs) AWeber Inc

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for companies or digital marketers. If you’re a novice or seasoned professional it is possible to make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to facilitate the integration.

Does Aweber provide customer service?

They offer it. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with a form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns on Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.

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