ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the power to market the store however you would like to.
It could seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Incentive
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service based on HTML templates. Since it is a platform uses automation to create a simple campaign. After the email is sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a caveat. Not all email templates are compatible with RSS feed.
When you select a template, be certain to select one that is compatible with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. All it does is allow users to provide their information.
You can design the heading and font, style and the color. Photos can be also used to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and can be used to determine the best option for future email campaigns.
There is a possibility of locating information such as CTA when you alter one particular aspect or design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on what they accomplish, you can make use of Aweber for more effective results.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. AWeber Incentive
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. While you can manually input the information, it’s possible to import them instead. It will speed up the process so you don’t have to tension. It will accept these types of files when they import:
You have the option of making use of an already-generated subject line or creating your own. If you create one, you must wait for verification from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Incentive
If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s logo will be present every time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. In one way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to essential vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The best part is that service for customers is always available. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid subscription it’s priced reasonably. Not too much, and you can benefit from the campaign you develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Incentive
What is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. Whether you are a beginner or experienced, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require an additional widget or coding to facilitate the integration.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is available during working hours via chat, phone or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with an online form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.