ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the option of marketing the store the way you want to.
On paper, it might seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Infusionsoft Mailchip
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service built upon HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that work with an RSS feeds.
If you decide to use the template, make sure to find one that can also work with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements taking away from the registration form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and is used to determine the best option for any future newsletters.
It is attainable to discover data like CTA when you alter one particular aspect of the design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The method they use at the very least is to send emails to various lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect will be useful in future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Infusionsoft Mailchip
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts using the form. While you can manually input the information, it’s feasible to upload them. It speeds the process and you don’t have to tension. They will accept the following file types when they import:
You have the decision of choosing a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Infusionsoft Mailchip
If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also view the data of your own campaign in action and where they come from. In some way or other the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to the most essential features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The best part, customer service is readily available. For those with no marketing background the Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much, and you can make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Infusionsoft Mailchip
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. Whether you are a beginner or seasoned professional, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide customer service?
They can. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.