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aweber-review

ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the option of marketing the store the way you want to.

It may appear straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.

These days, even the static newsletter isn’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber the way email marketing works, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Insert Html

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the data through their statistics.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh look. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.

RSS feed to Email Templates

For those running a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This gives instant updates to subscribers via emails instead of the website.

There’s a caveat, however. Not all email templates work with RSS feeds.

If you decide to use a template, be sure you choose one that works with them. If it is not, the template will be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Bonus points for having the landing page of an email marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in the email itself. Consider live results from surveys, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and can be utilized as the basis to send out future emails.

It is attainable to discover information like CTA in the event that you change a particular part or design. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To separate the data, you have to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.

The method they use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • An individual’s history of activities

The information you gather this way can be utilized for future campaigns. Depending on what they do you could use Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Insert Html

If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to create an unlimited list of 10 contacts via the form. While you can manually input the details, it’s also easy to transfer them instead. It speeds up the process , so that you don’t experience the tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using an already-generated subject line or creating your own. In the event of creating one, you must wait for verification by your Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or email, you can receive their advice. All subscription plans have the ability to use them. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber Insert Html

If you’re new to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support by phone, chat or via email.

Free Plan

With the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you’ll send an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. One way or another the additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to essential vital features.

The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand this.

When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive and you will benefit from the campaign you make.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Most Frequently Asked Questions (FAQs) AWeber Insert Html

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped companies regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or code to facilitate the integration.

Does Aweber provide customer service?

They offer it. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through the form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.

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