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aweber-review

ECommerce and Email Marketing go together. When you manage an online store, you’re given the option of marketing the store however you would like to.

In writing, this might appear easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.

Today, even a static newsletter is not enough to attract interest. When you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber and how email marketing works, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Insert Image In Text

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates may look out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based on HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the information through their stats.

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh style. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.

RSS for Email Templates

For those running blogs, you can change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.

There’s a caveat. Not all email templates are compatible with RSS feeds.

If you decide to use the template, make sure to find one that is compatible with them. If you don’t, the template could still work without them.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to give their details.

You can create the heading, font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at the very least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within emails themselves. Imagine live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it will be used as the one for future email campaigns.

It is attainable to discover details like CTA when you alter an element in the layout. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.

There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.

To separate the data, you need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose the segments and then mix them.

The solution they can use at the very least is to send emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • An individual’s history of activities

The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective results.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, and so on. AWeber Insert Image In Text

If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create lists of up to 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them. It speeds the process and you won’t feel the stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line or creating your own. Except when making one, you must wait for confirmation by Aweber. Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or email, you can receive their advice. All subscription plans have the ability to use these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Insert Image In Text

If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This ensures that the users are aware of the things they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or email.

Free Plan

In the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you’ll mail an email. Features such as A/B testing will not be usable, but you can begin your marketing here.

Pro Plan

For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign and see the source of these data. One way or another, these additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to essential vital features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the budget to spend on. The best part is that customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand this.

When subscribed to an paid plan It’s affordable too. It’s not too expensive, and you can make the most of the campaign you’ll create.

Aweber could be the best choice for email marketing for any beginning marketer or businessperson.

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Frequently Asked Questions (FAQs) AWeber Insert Image In Text

What is Aweber?

An email-based marketing service is a must that is suitable for businesses or digital marketers. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them require an additional widget or programming to make the integration smooth.

Does Aweber have support for customers?

They do. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through a form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.

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