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aweber-review

ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the power to market the store in the way you wish to.

On paper, it could seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.

These days, even the static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.

This review will cover Aweber, how it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Inserts

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates might appear out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service based on HTML templates. Since it is an online platform uses automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the information through their stats.

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern look. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.

RSS for Email Templates

For bloggers who have a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.

There’s a catch, though. Not all email templates work with RSS feed.

If you decide to use the template, make sure you choose one that works with them. If not, the template can still work without the templates.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to give their details.

You can create the heading, font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Bonus points for having a landing page for the email marketing system at least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.

It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it will be used to determine the best option for any future email campaigns.

It’s possible to find information such as CTA in the event that you change a particular part or design. You can try this by testing three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.

There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.

To separate the data, you have to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.

The solution they can use at least is sending emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The information you gather will be useful in future campaigns. Based on what they accomplish, you can use Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Inserts

If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber lets you create an unlimited list of 10 contacts using a form. While you can manually input the details, it’s also possible to import them instead. It speeds the process and you don’t have to stress. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing an already-generated subject line or making your own. Except when making one, you have to wait for confirmation by your Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Inserts

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This makes sure that users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by phone, chat, or email.

Free Plan

With the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you mail an email. Features like A/B testing may not be usable, but you can begin your marketing here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In one way or another, these additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and have access to essential vital features.

The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The best part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.

When subscribed to a paid subscription It’s affordable too. The cost is not excessive and you will make the most of the campaign you will develop.

Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) AWeber Inserts

What is Aweber?

Aweber is an email marketing platform for companies as well as digital marketing. If you’re a novice or veteran you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped companies that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress and more. Some of them require an additional widget or code to facilitate the integration.

Does Aweber provide support for customers?

They can. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with an online form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns in Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.

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