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ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the power to market the store the way you want to.

On paper, it might seem simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

Today, even a static newsletters aren’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber the way email marketing works, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Instagram Feed

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates could be outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any item or service that are based in HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. When the email is sent to recipients, you can look at the data through their statistics.

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern look. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.

RSS for Email Templates

If you run blogs, you can change the content from your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.

There’s a caveat, however. There aren’t all templates for email that work with RSS feeds.

So when you choose the template, make certain to select one that can also work with them. If it is not, the template will be used without them.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions blocking the sign-up form. All it does is allow users to provide their information.

You can design the heading the font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Plus points for including the landing page of the email marketing system at least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in the email itself. Imagine live survey results, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails is most effective, and is used to determine the best option for any future emails.

It’s possible to find data like CTA when you alter an element of the design. You can try this by testing three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To separate the data, you have to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users select the segments and then mix them.

The method they use at least is sending emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • The history of an individual’s activities

The information you get will be useful for future campaigns. Based on the type of campaign they are you could use Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. AWeber Instagram Feed

When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

Making a Subscriber List

Aweber lets you create an unlimited list of 10 contacts via the form. While you can manually input the data, it is also easy to transfer them. It will speed up the process so you won’t feel the tension. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or email, you can receive their advice. All subscription plans can use them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Instagram Feed

If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat or via email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing from here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also the source of these data. One way or another these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to vital features.

The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The best part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover this.

When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you develop.

Aweber is a great choice for email marketing platform for beginning marketer or businessperson.

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Frequently asked questions (FAQs) AWeber Instagram Feed

What is Aweber?

The Aweber platform for email marketing is designed for companies as well as digital marketing. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses regardless of size.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to ensure seamless integration.

Does Aweber offer customer support?

They offer it. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using the form. If you’re able to manually input the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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